Lowen: A New Wave in Packaging Design

China Resources Snow Breweries Ltd. Unveils Award-Winning Packaging

The Lowen series packaging design is not just a container for the product, but a canvas where art and commerce meet. Drawing inspiration from the beauty of the beast, the design offers a startling visual contrast that is both engaging and memorable. The use of various shapes and bright hues not only signifies the different flavors of the product but also serves as a social tag for consumers. This novel approach to packaging design enables consumers to quickly identify their favorite flavors, making the product more accessible to a younger demographic.

What sets the Lowen series apart from other packaging designs is its unique sense of fashion and evocative expressiveness. The design integrates pen drawing, mezzotint art, and street tattoo, creating a visual language that is both contemporary and edgy. The use of different geometric shapes and multiple bright colors on the bottle signifies different flavors, including raspberry, cherry, and Weissbier. This clear transmission of socializing and flavors helps build close connections with target consumers.

The Lowen series packaging is made of aluminum for the cans and glass for the bottles, with dimensions of 70 mm x 70 mm x 17 mm. The detailed and delicate printing process ensures that the image on the package is clear and exquisite, quickly drawing the attention of consumers. The project, which started in 2020, was completed in March 2022.

Designing the packaging for an innovative beer series posed several challenges. The most significant of these was presenting the product's excellent quality to consumers in a groundbreaking way while adding a sense of mystery and social attribute to the product. To overcome this, the packaging design followed modern graphic aesthetics, and the fonts were optimized, making the product more conspicuous.

The Lowen series packaging design has been recognized with the Silver A' Packaging Design Award in 2022. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award is a testament to the design's strong technical characteristics, splendid artistic skill, and ability to evoke positive feelings, amazement, and wonder.